Executives place a high priority on boosting user retention for Meta’s Threads, their recently launched Twitter alternative.
In the weeks following its well-publicized introduction, the app lost more than half of its user base, according to CEO Mark Zuckerberg, who notified staff on Thursday.
The text-based app’s user retention, according to Zuckerberg, was higher than the executives had anticipated, although he admitted that it was “not perfect.” During a town hall meeting for the entire firm, he said these things:
“Obviously, it would be fantastic if all of them, or even half of them, stuck around if you had more than 100 million people join up.” According to Reuters, Zuckerberg stated, “We’re not there yet.”
Zuckerberg described the drop in users as “normal” and expressed optimism that retention would increase if more features were added to the app.
Plans call for creating a PC version and adding search capabilities.
Chris Cox, the chief product officer at Meta, told Reuters that the company wants to add additional “retention-driving hooks” to entice customers to use the app again. Making sure Instagram users can access crucial Meta’s Threads content is one of the strategies.
The CEOs’ remarks came a day after Meta astounded investors with an upbeat revenue growth forecast, pointing to a potential comeback for the business. This improvement follows severe uncertainty last year as a result of big expenditures on the metaverse and a fall in ad sales.
During the conference call with staff, Zuckerberg said he thought the company’s efforts to create augmented and virtual reality technology for the metaverse were on pace rather than significantly ahead of schedule, according to Reuters.
In light of the competition from seasoned competitors like Apple, Google, and Microsoft, who have years of experience developing operating systems for their current devices, he emphasised the necessity for Meta to start investing in this effort as soon as possible.
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