In contrast to Elon Musk’s apparent attempt to destroy Twitter, Meta CEO Mark Zuckerberg has launched a competing platform called “Threads,” and users are rushing to it. Zuckerberg said on Thursday that the social media network had more than five million sign-ups in only the first four hours of its debut.
The iOS App Store’s download rankings were likewise topped by Threads.
In an earlier post, Zuckerberg noted that just two hours after its release, Threads had received over two million downloads.
On Thursday, Meta released Threads as a stand-alone application. To sign up for Threads, users must have an active Instagram account. All new users must create an Instagram account.
It lets users upload brief messages, photos, and videos, much as Twitter does.
“Let’s proceed. Welcome to Threads,” Zuckerburg greeted users in his first message on the brand-new website.
At 23:00 GMT, the app became live on Apple and Android app stores in more than 100 countries, with accounts already active from well-known stars like Shakira and Jack Black as well as publications like The Hollywood Reporter, Vice, and Netflix.
Threads was created to create “an open and friendly platform for conversations,” according to Instagram CEO Adam Mosseri in a blog post about the new service.
“The best thing you can do if you want that too is to be kind,” he stated.
Posts on Threads may contain up to 500 characters, links, images, and videos that are no longer than five minutes. A Threads post may be simply shared to your Instagram story or as a link on any other network of your choice, according to Instagram.
The business said that it is trying to integrate Threads with other applications, including WordPress and Mastodon. In addition to key accessibility tools like screen-reader compatibility and AI-generated picture descriptions, Instagram also offers
Although the firm is planning to expand the app to new nations, it has decided to delay the debut in Europe due to regulatory concerns.
After Elon Musk’s turbulent ownership led to a number of controversial modifications that displeased users and advertisers, Meta Platforms has been preparing to challenge Twitter.
Twitter co-founder Jack Dorsey commented, “All your Threads belong to us,” and attached a copy of the disclosure agreement as a subtle jab suggesting that data was being gathered by Threads. Musk answered, “Yeah.”
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