In order to highlight the company’s advancement in its eMobility transformation through the application of its Charging Forward strategy, BorgWarner unveiled a new logo. The company’s change is reflected in the new logo, which is modern, future-focused, and marks a fresh start in BorgWarner’s illustrious past. The logo hasn’t changed in more than three decades; this is the very first time.
In March 2021, BorgWarner unveiled its Charging Forward strategy, and it has made great strides toward attaining its goals. By 2025, the business expects to generate at least 25% of its income from batteries electric vehicles (EV), surpassing its $2.5 billion target with genuine EV bookings of $3 billion. Additionally, the company’s five acquisitions in the areas of battery packs, e-motors, electrical equipment, and current-based fast charging are progressing ahead of schedule in terms of EV-focused M&A. By the time PHINIA is spun off, which is anticipated to happen in the third quarter of this year, BorgWarner will have achieved its goals for optimizing its combustion portfolio.
“The timing is right for us to unveil our new logo. It represents the outstanding success our team has made in repositioning BorgWarner as a leader in mobility, including eMobility, as opposed to a leader in traditional propulsion technology, according to Frédéric Lissalde, president and chief executive officer of BorgWarner.
In recognition of this new chapter, BorgWarner today announced its objectives to continue expanding its eProduct (EV and hybrid) sales to $5.6 billion in 2025 and to more than $10 billion in 2027 by leveraging the strength of its basic products. The business anticipates eProduct sales of $2.3 to $2.6 billion this year.
The brand strategy company, Siegel+Gale, and BorgWarner collaborated to create the new company logo.
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About BorgWarner
BorgWarner has been a revolutionary international market innovator delivering breakthrough transportation innovation to the market for over 130 years. To contribute to the creation of a cleaner, healthier, and safer future for all, we are currently driving the global transition to eMobility.
With the implementation of its Charging Forward strategy, BorgWarner has made strides in its eMobility transformation, as seen by the release of a new logo. The new logo represents the company’s evolution in a visual way; it is dynamic, future-focused, and heralds a new era in BorgWarner’s illustrious past.
The unveiling of BorgWarner’s new logo is evidence of the steps the business has taken to shift from being predominantly focused on conventional propulsion technology to emerging as a major player in mobility, particularly eMobility. “The timing is right for us to unveil our new logo. It represents the outstanding progress our team has made towards making BorgWarner a mobility industry leader, notably in eMobility, according to Frédéric Lissalde, president and chief executive officer of BorgWarner.
The eMobility revolution at BorgWarner is well underway, and the introduction of the new logo—which was created in collaboration with brand strategy company Siegel+Gale—marks a significant turning point. BorgWarner’s dedication to sustainable, ground-breaking, and forward-thinking mobility solutions is clearly demonstrated by this action.
