Employers lack branding strategy, feel employees: Study

Posted on

The Endoc
Employers lack branding strategy, feel employees: Study

A majority of employees believe their organisations do not put in enough branding efforts to attract talent, according to a latest survey.

The survey, conducted by TimesJobs, stated that 67 percent of the employees surveyed do not think their employer has a winning employer-branding strategy in place.

“Most employees find their company’s current strategies unconvincing. Only 23 percent rated the strategies as convincing while 10 percent label their company’s strategy as poor,” TimesJobs said in a statement.

Furthermore, a whopping 64 percent of employees in start-ups and small-medium enterprises don’t feel their company’s employer-branding strategy is successful.

However, 55 percent of these start-ups and small-medium enterprises have termed their employer-branding strategy as winning.

The report further added that while 68 percent organisations use social media to connect with employees, only 56 percent employees think they are effective.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s